SHOWCASE

Workshop #1: "Strategy First: Building a High-Impact Social Media Foundation"
Time: 2pm-4pm
Facilitator: BEVERLEY THERESA, Social Media Strategist & Consultant, Throwdown Social Media - WEBSITE
Location: Delta Hotels by Marriott Saskatoon Downtown, Michelangelo A 

Workshop #1 - Many organizations "just post" and hope for the best, but success on social media isn't built on guesswork. This session is designed to move you away from random acts of posting and toward a purpose-driven strategy. Beverley will strip back the noise to focus on the essential pillars that actually drive reach, engagement, and event attendance. Whether you are starting from scratch or looking to refine your presence, you’ll leave with a clear roadmap of how social media fits into your broader goals and the "non-negotiable" strategies and tactics for today’s social media platforms.

Workshop #2  - Building on the fundamentals, this session will focus on actionable tactics and strategies. Attendees will learn the tools and workflows that make consistency on social media look easy. Beverley will show you how to audit your current performance, translate goals into a working content calendar, and turn your planned posts into engaging content ready for publishing, including best practices for short videos, carousels, graphics, and storytelling. Learn how to bridge the gap between having a strategy and having a presence that actually resonates with your ideal audience and meets your goals.

BEVERLEY THERESA is the owner of Throwdown Social Media and helps businesses win at social media marketing through consulting, online learning, and professional training. With more than ten years of hands-on industry experience, she’s worked with clients such as Rogers Communications and the United Nations Association.

Beyond her consultancy, Beverley is a featured author in Search Engine Journal’s "How to Dominate Social Media" and an instructor at the Direct Marketing Association of Northern California. A frequent podcast guest and keynote speaker, she is celebrated for her unique ability to blend humour and authenticity with data-driven tactics, providing audiences with the clarity, strategy and tactics they need to improve their social media marketing results.

SATURDAY, OCTOBER 17
Workshop #2: "From Likes to Results: Tactics for Content & Growth"
Time: 2pm-4pm
Facilitator: BEVERLEY THERESA, Social Media Strategist & Consultant, Throwdown Social Media 
Location: Delta Hotels by Marriott Saskatoon Downtown, Michelangelo A 

SATURDAY, OCTOBER 17
"YOUTH CONECT"- Reserved Table at Luncheon 
Time: 12:30pm-1:45pm 
Location: Delta Hotels by Marriott Saskatoon Downtown, Michelangelo B&C 

A fun chance for youth to hang out, share some food, and get to know each other. It’s all about connecting, making new friends, and swapping stories in a relaxed, welcoming space.

SATURDAY, OCTOBER 17
Event: AGENTS & MANAGERS MEETING 
Time: 12:45pm-1:45pm 
Facilitator: TBA
Location: Delta Hotels by Marriott Saskatoon Downtown, Rubens Room (3rd Floor)