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Attendance is high among new Canadians, and “feeling welcome” is an important driver for frequent attendance according to a new analysis of Culture Track Canada data by Nanos.

Diversity and Drivers of Arts Attendance was commissioned by Canada’s Performing Arts Alliance to help arts organizations understand what drives specific audience segments to attend specific disciplines. The report explores how motivators vary among segments of the Canadian population, and how these motivators influence frequency of attendance at performing arts events. Read more